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Ellie Stringer Image

I’m Ellie

I’m a Lead Product Designer who splits my time between Ottawa and Montreal, Canada but am originally from The UK.

I help better existing products and launch new ones from the tiniest idea through to delivery, validating and exploring concepts as we go, and always with a cheesy pun at the ready!
My core values lie in kindness, empathy, hard work, and transparency, and I’m always looking to better myself as well as the system I work in.

I speak English, French, Portuguese, and a bit of German.

To wind down I snowboard, travel, eat good food and watch the worst reality tv shows on offer.

BRANDS I’VE WORKED WITH
experience
Product Design Lead — Wayfair
2022-2023
  • Spearheaded design solutions for key products in Talent Technology, integrating user-centric research approaches including interviews, shadowing, and usability studies
  • Collaborated closely with cross-functional teams to evaluate and implement feature enhancements, ensuring alignment with user needs and business objectives
  • Performed design audits across 15 siloed products, recommending efforts to standardise in order to ensure efficiency and consistency across platforms
  • Developed and implemented onboarding and upskilling learning tools for cross-functional team members
  • Led design and product process workshops, advocating for consistent collaboration expectations, and knowledge-sharing within teams
  • Designed and created online collaborative experiences, branding, presentation decks and assets for Wayfair’s annual Global Experience Design multi-day conference
Senior UX/UI Designer — Touchtunes
2020-2022
  • Led design efforts on new features for Apple Music for Business and new products for TouchTunes, engaging in comprehensive benchmarking, user research, and usability testing strategies
  • Presented design strategies, approach, and prototypes to C-Level executives, informing business decisions and driving product innovation
  • Adjusted roadmap strategy and product positioning, changing the scope and feature prioritisation in order to adapt to shifts in the social and economic landscape
  • Established scalable responsive design systems, collaborating with developers and streamlining the handoff process for multiple web tools and applications
Senior Product Designer — Sportlogiq
2019-2020
  • Orchestrated competitor & market landscapre analyses, collaborated on roadmap planning, feature prioritisation, and user research initiatives
  • Designed and implemented intuitive web tool interfaces from the ground up, leveraging data visualisation techniques to highlight key statistics
  • Worked closely with development teams to ensure seamless implementation and WCAG compliance
Lead Designer — C2 Montréal & C2 International
2017-2018
  • Managed design projects from conception to execution on interactive displays, websites, and mobile apps
  • Provided creative direction for print and digital assets, overseeing production and ensuring alignment with brand extension guidelines I had created
  • Designed collaborative workshop exercises and large-scale signage, contributing to engaging, successful participant experiences
  • Organised & presented milestones to C-Level partners in line with contractual deadlines
Digital & Graphic Designer — Self-Employed
2015-2017
  • Ran app & website usability and user acceptance tests
  • Created user flows & wireframes, designed & handed-off final designs to engineers
  • Wrote and created promotional videos as well as digital and print promotional material
  • Conducted market research & created business proposals, relaying marketing best practices
Digital Designer — Merchant Marketing Group
2014-2015
  • Created information architecture audits, flows & wireframes for complex web & hybrid app projects
  • Produced final visuals and UI components
  • Supported developers with code & styling amendments
  • Worked with a variety of CMSs: performing coding and data entry for clients
  • Produced adverts for national newspapers
  • Styled & implemented branding guidelines
Product Design & Marketing Intern — Triggered Messaging
2012-2013
  • Designed & coding transactional email templates
  • Redesigned admin sites & marketing sites, supported developers with CSS styling
  • Created digital promotional material and video, copy and script writing
  • Conducted market research, created eCommerce and Email Service Provider documentation
  • Designed general & conference-ready print material

How people find working with me

Ellie is an incredible talent and human who knows how to drive results as part of a larger strategy. Any team would immediately level up with her in it! Can’t recommend her highly enough.

ALEX STARK — ASSOCIATE DIRECTOR, WAYFAIR

There is no hill that Ellie can’t climb. She tackles every challenge with ambition and resolve. She elevates her peers in that process. She’s resourceful, innovative and without a doubt, one of the hardest working people I’ve ever worked with.

VITHU NAMASIVAYAM — DESIGN MANAGER

I witnessed Ellie’s interpersonal skills as she worked with all different types of internal stakeholders from front-end/back-end developers to Data Analysts and subject matter experts to ensure what she was delivering was achievable and useful. Both from a technical point of view while delivering maximum value to the end-user with her well thought-out, consistent visual and interaction designs.

MIKE ABROSONE — SENIOR PRODUCT MANAGER

I worked with Ellie for almost a year. In that time she showed great skill, not only in producing great designs but also in creating the front-ends for several big projects. She’s got a great eye for detail, amazing ideas and great work ethic as well. She’s the type of person who is always keen to learn and get better.

ANDREI DRAGOTONIU — LEAD DEVELOPER

Aside from being a very talented and creative designer, Ellie impressed me with her incredible work ethic and drive. Ellie consistently put in extra hours coming in early and staying late to pull our project together. Ellie never hesitated to pick up slack in areas outside of her immediate scope to ensure flawless project execution.

NICHOLAS COGGER — EXECUTIVE DIRECTOR

Ellie tackled every user problem with a level of thoughtfulness and analytical thinking that drove the entire team towards the right solution. She expanded her ability to do user research considerably and navigated a complex and competitive landscape, generating and designing a unique and creative experience strategy.

VITHU NAMASIVAYAM — DESIGN MANAGER

I much appreciated [Ellie's] level of professionalism and her love for her craft. She is an extremely intelligent and a hard worker with exceptional skills as both a User Interface and User Experience designer. Her attention to detail and her ability to fully understand, empathize and validate customer problems was paramount to the ideation and creation of the product.

MIKE ABROSONE — SENIOR PRODUCT MANAGER

Reach out!